Who We Are

Who We Are 

Indian artisans are quintessential to the country’s rich heritage and culture. But as India moved towards Industrialization, the artisans found themselves struggling to keep their legacy alive. Over the past 30 years, their numbers have decreased by 30%, and the ones who are still taking their heritage forward operate in an informal work setting with lesser pay and recognition.    

Indie Silks is a humble effort of Mr. Sundar Mada and Mr. Subrahmayam Mada to change this fact and revive the slowly-dying heritage of Indian artisans.

 

Where it All Began 

The story of Indie Silks began in the small town of Pedana located at the coastal lines of Andhra Pradesh. Home to a huge community of artisans, Pedana is renowned for its impressive hand-block printed Kalamkari and handwoven sarees. Sundar and Subrahmayam’s parents were also weavers. Both of them would help their parents in weaving elegant sarees. 

Years later, Sundar followed his interest and entered the retail industry. He worked for more than 17 years with top companies such as Jubilant Retail (later acquired by Aditya Birla Retail), Reliance Retail, and Utsav Fashion. Throughout his job, Sundar travelled across India to analyze the local markets. He also met weaving clusters to learn more about their art and the troubles they faced. There was one thing in common, the same thing his parents in Pedana also faced – the struggle for right wages and difficulties in marketing. 

In 2021, Sundar established Indie Silks along with his brother Subrahmayam to bridge the gap between local artists and global buyers. Now, the brand offers a wide range of handmade products ranging from apparels to jewelries under one roof. All these products are sourced from local artisans to give only the authentic and the best art to the customers.

 

Our Vision 

India’s textile industry is no less than a cultural heritage whose history can be traced back to the Neolithic age. But with modern machines replacing the magic of handwoven pieces, Indian artisans are slowly losing their livelihood. 

Indie Silks’ vision is to reverse this change and bring the forgotten artists back to the center stage. We connect with the local artisans and weavers and help them in saving dying crafts, community, and heritage. But our vision doesn’t end there. We also wish to empower them not just by bringing & uplifting them financially but also socially by setting global standards for their timeless art.

 

 

Mission 

Preserving the Indianness – if we have to express our vision in a phrase, it is this. Our passion towards the traditional legacy is what inspired us to embark this journey, wherein we celebrate the traditional art of Indian artisans by helping them reach a global market. This also gives us an opportunity to touch the nostalgic chords of people like you, who do not shy away from flaunting their Indian roots. 

To achieve this perfect amalgamation of revival and empowerment, we offer an exquisite collections that are both elegant yet affordable. And since we work with the artisans at the grass-root level, we are committed to providing the right wages for artisans. 

Besides improving the livelihood of artisans, Indie Silks also plays its part in supporting responsible and sustainable fashion. Each of our products are also created using natural materials and techniques, leaving no harmful chemicals or waste that impact our environment.